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Start by understanding your audience's questions and pain points, then create content that genuinely answers them. Use clear headings, short paragraphs, and natural language that includes relevant keywords without forcing them. Include examples, data, and actionable advice. Write for humans first, search engines second—Google rewards content that keeps readers engaged, so focus on providing real value rather than gaming algorithms.

On-page SEO involves optimizing visible content and HTML elements like titles, headings, content quality, keywords, and internal links. Technical SEO focuses on backend elements like site speed, mobile-friendliness, XML sitemaps, robots.txt files, structured data markup, and crawlability. Both are essential—technical SEO ensures search engines can access and understand your site, while on-page SEO ensures they know what each page is about and ranks it appropriately.

Dofollow links pass SEO value and authority from one site to another, directly impacting search rankings. Nofollow links include a tag telling search engines not to pass authority, though they still drive traffic and brand exposure. Despite not passing link equity, nofollow links from reputable sources contribute to a natural link profile and can indirectly benefit SEO. A healthy backlink profile includes both types—all dofollow links can appear manipulative to search engines.